SEO has been around since a long time. We must know its significance to answer How, Why and Where do we need it. SEO helps in ranking your website. But at the same time you should know that your website ranking won’t improve in a day. Before you plan your SEO strategy you must understand it thoroughly.
You can have a look on my previous blog SEO techniques in 2015, if been missed out.
Now let’s have a look at 10 myths you shouldn’t consider in your SEO Strategy:
1. Buy an expired domain to fake an extensive site history.
Many abandoned domains have serious cases, including spamming issues that may get them permanently detached from Google. Be sure to check the domain’s history and make sure it is not blacklisted before buying it.
2. Domain age matters.
The fact here is that the content quality and backlinks surpass the domain age. Old domains which have worthless or copied content will fail to rank above new domains that have high quality content.
3. Buying a region specific domain is better for SEO.
Google brings out the most useful and relevant information to its users. The algorithm is designed in such a way that it doesn’t just tally up keywords but also finds out the websites with the most valuable content.
4. Include keyword in your domain.
In local SEO this is one of the widely proclaimed myths. Basically SEO states that the keyword should be significantly placed across your web pages. Thus the myth of keyword rich domain name has aroused. But the truth here is better website will win over any website inspite of having keyword in its domain.
5. Include keyword in your content in order to rank well.
In earlier days this was the case, but things have changed recently. On page optimization should be the base of your strategy but it is equally important to use other facets of SEO. SEO should be diversified because if one technique isn’t working well then the others are there to support it. There is no doubt that the keywords are important, but it should not be considered as the soul of SEO. Give importance to other things also.
6. More the pages you have, the better it is.
You should stop adding extra pages to your site to get high ranking in Google. It’s a myth that the more indexed pages you have, the higher your rank will be. Note that lot of pages that are often filled to increase the page number end up being filled with duplicate content. This is bad for SEO. Generate more unique content rather than duplicate content.
7. A sitemap is critical to improve your ranking.
A concise and clear sitemap makes your website easier to get indexed by Google. But only because your website is easy to index doesn’t mean its search ranking will be boosted. Google has also made clear that having a sitemap does not boost your ranking in any way.
8. Website navigation does not improve ranking.
Google makes sure that the websites are easy to use and it will be graded on its usability. It is done largely by focusing on internal links. These links make it easy for users to get around. Your page viewers don’t have to back out constantly of a page in order to navigate within your website.
9. After page design come SEO.
People tend to believe that they shouldn’t worry about SEO until the website is complete. The fact is you should start considering optimization at a very early stage of the design. As soon as your website is published, Google starts indexing it. You need to have some keyword rich to crawl in it.
10. The length of content.
It doesn’t really matter how lengthy your content is. Quality still wins over quantity in the world of SEO.