Know About the Types of Google Penalty

Nobody wants Google penalty. For an online business owner or blogger getting penalized is the worst nightmare. The consequences of getting a Google penalty can be distressing. This leads to sudden lost organic search visibility, traffic, and revenues. It can be tough to recover from the painful condition but not impossible. For Google penalty recovery of your website, firstly you should know about the reason of penalty. When you notice a sudden drop in rankings, possibly there are two major kinds of penalties you can get. First is the manual action from Google’s team and the algorithmic penalty is the other one. Manual action is performed by experts of Google team who evaluates the quality of the website and based on various factors report you as spam or penalize. When your website lacks E-A-T (Expertise, Authoritativeness, and Trust) your chances of getting Google penalty increase. For example, a medical site providing all kinds of medical information and advice for users, but not having real E-A-T, Google may place a filter causing a demotion to the site. To identify if your website is penalized by manual action, you can go to Google Webmaster Tools and check the latest warnings or notifications about the unnatural links. Manual penalties are easy to detect that algorithm penalty. Now, come to algorithm penalty. These are to worry about as can burn your rankings quickly without any notification and the source is likely Penguin or Panda. Penguin and panda are not the penalties; instead, they are the fantastic algorithms with unique learning mechanism of Google that works on a set of rules. They cause penalties...

Google Algorithms and its Impact on SEO

SEO is an ever evolving field. What rules were valid yesterday may or may not be true today. Similarly what rules are applicable today may no longer be applicable in their pure form in the future. Search engines are in a major way responsible for how the common person uses SEO. Google for example wants to provide the best experience for users. Hence, they are changing the way they provide search results. In the past unethical folks used SEO to their advantage to provide substandard content. Their intention was to move high up in rankings without delivering any quality content. But gone are the old days now. Search engines are getting smarter. They are constantly in the process of research and development to remove any deficiencies in their method of working. They are one step ahead of those who want to cheat them. And one way to do that is to regularly come up with updates and process changes. Google makes a lot of changes to its algorithms and frequently comes up with something new. It chooses not to announce all its algorithms. There could a reason to it. By not publicizing each and every algorithms, Google prevents some people from messing with SEO rankings. There are some unscrupulous people in this world who will do anything to fool with Google updates. Let us see some of the major algorithms Google has come up with. Anybody who is interested in SEO rankings and has online interests should keep a watch for such updates. Google Panda What is Google Panda? This was a major Google SEO algorithm. Before 2011, there...
Learn to use content and SEO for humans

Learn to use content and SEO for humans

For small businesses and newbie, SEO is a tricky task. SEO is important to appear in search engines. But, what and how to do is the difficult question for many. Fortunately, the solution is very simple – write genuine and interesting content for human. We all know that content is king, so links would be the queen. The days when we were doing keyword stuffing are gone. But, to rank you need to use the targeted keywords with links in an efficient way so that readers find it interesting. Remember you are writing content to impress your audience that is human not machines or algorithm. Keywords are just a part of SEO; instead, you require high quality content for improving your website ranking. Try to provide interesting, informative and latest content on your website. Based on your business and things you want to deliver to your audience, make a balance between content and SEO for humans. Your website is the land of dreams that you can decor in the way you and your audience want. You need to build a site to attract traffic and for that you need to have a domain name matching to the search you are gazing to target. Put proper H1 tags and page titles for precise phrase. Try to utilize the terms in different ways, several times in the content so that your chances of appearing in search becomes higher. Use H2 and alt tags as well wherever possible to improve your visibility. Making a balance between SEO tricks and content quality is important to reach your targeted audiences. The tone of writing...
Effective Tips For Hummingbird Friendly Content

Effective Tips For Hummingbird Friendly Content

Currently, Hummingbird algorithm redefined is gaining more attention. Millions of people relating to blog posts and articles are trying to understand the refreshed Google algorithm, Hummingbird. You might be thinking what bird has to do with SEO. This is named for the speed and accuracy of the little bird. Hummingbird is an entirely new algorithm to make the search more accurate and efficient for search engine users. It approaches search engine queries in a completely innovative and intelligent way using the latest technology combined with older features of the present algorithms. To know what hummingbird is or how to make your content new algo friendly, do not stab more in the dark; this post will help you gain precise knowledge you are looking for. If you are working exactly as directed by the Google and are generating quality content, you are already leading the game. To become Hummingbird-friendly, you require fresh and unique content as content is still king for good and resulting SEO. Proper formatted content can help you pursue the almighty ranking. Long tail keywords are of great help Presently, using long trailed keywords can help you become visible. Long tail keywords can help user to find more accurate information precisely. You can use long tail keyword generating tools to get result-oriented keywords for your content. Instructional content The latest updated of Hummingbird aims to rank more significant content for natural queries and questions. By making your content more instructional and using titles stating with how to… or what to …, etc. you can crack the deal. Try to make your content educational in terms to relate...