Reasons To Choose Podcast As Your New Marketing Tools

‘Podcast’ you may have heard the term many times in the present marketing world. A podcast is generally an episodic series of video files or digital audio that users can download and listen. It is an innovative medium of marketing gaining popularity among people worldwide. Podcasting is the newest child in the field of marketing channels. Business owners are getting attracted towards it due to its noteworthy growth in the past 5 years. It is becoming of the most popular and favorite channel among individuals for many things including entertainment, personal development, or for getting the most out of their day. Popularity is more than blogs. As per the Google search trends, it is found that Podcasts are gaining more popularity than blogs. It is easier than video marketing. Today, video marketing is important, but not all are comfortable in shooting so with podcasting you can express what you want to say to your potential clients effortlessly. It is an easy way to perk up your business image. It can help you increase the leads efficiently as in studies it is found that Podcasts are helpful in structuring familiarity with numerous audiences fruitfully. Listeners generally subscribe to the series and like to listen to you on a regular basis. As long as the audio series continues, you have an audience to listen that will make you increase your sales. It is easy to create than other SEO marketing strategies. These are very easy to create with simple and fewer steps. For making your podcast all you need is a good quality microphone and headphones. You can edit with the...

Essentials Things To Do To Your Old Blogs Posts

You may have started writing your blog posts with one or two blogs in a week. Later as the blog gets older, the number increases and some of your blog posts get many hits from others. Now your blog page is carrying the bulk of posts that is increasing the size of the blog page. On several sites, a total number of pages is the chief reason to think about improving or scaling back the old content. Here are some things you can do with the old posts – Let’s clean up your blog If you prefer quantity over quality, plenty of old posts ultimately get buried, the entire evergreen topics have been written about before that makes ever harder to keep a record of your content. To get better results and enhance your crawl efficiency, prune back the number of pages you are putting forward. There is always a scope of improvement so you can optimize and curate your accessible content. This can provide the users a gathering of content with the focused topic and makes you easily discoverable and offers value for users and the business. Assess your data It is important to assess your existing data. Check what content is beneficial for users, what is their interest, what is beneficial for your business, its relevancy, etc? Answers of these questions will help you to shortlist the required content and bring them in limelight from time to time. Expand, Improve, Update the kept posts Now you have a pile of to keep data. Now what to do with this? Firstly, you can improve the content with grammar...

Know the Latest Website Development Trends

With the constant innovation and increasing crave for new things among users, the fight to build better digital experiences is getting tougher. It becomes essential to make the digital things filled with fun, information, engaging and intuitive. For attaining success on the web your content should have to be accessible all over, in instantaneous, and, of course, on mobile devices. Some latest website development trends are discussed here that you can incorporate into your website design and development to be in the winning race. Single Page Designs Yes, with the lack of time and abundant choices on the web, people love to get more info in less time. Many developers are now using single page design to provide concise and all-inclusive knowledge to the visitors of their work on a single page. Mobile Friendly Designs Mobile friendly designs are not a new term but growing excessively with time. Earlier developers were making the desktop website design to look good on mobiles. Now the scene is constantly changing as the user expectations are growing the developers prefer to make the responsive design for mobiles first and making it compatible for desktops. A Rise in Push Notification Push notifications are certainly becoming high-flying, and at present, several sites are now incorporating them into their designs. Basically, push notifications to offer a way for sites to inform you about the availability of the new content without entailing you to check your email or browse to the website. These are great in terms of engagement, specifically when activated for mobile devices. Artificial Intelligence When it comes to high technologies, AI is the most...

Tips to Recover from Google Penalty

Recovering from Google penalty can be a tough task. But you have to do it to regain your position and traffic quickly. Firstly, you need to discover the reason for the penalty. Here are some tips that can help you in Google penalty recovery. • Verify the entire backlinks pointing to your website. Bad backlinks are one of the most common reasons for penalty or ban. Remove all the bad backlinks from porn or gambling websites. • Create a disavow file and upload to Google Search Console. Latest updates to Penguin supposedly id in watching that spam inbound links is not your mistake. • A content audit can help you to check the status of your web pages and present broken pages. It will also aid in understanding the ranking pages, inbound links, and methods to enhance posts and content for more ranks. • Revise and review the hitch content. With the help of an audit, you will be able to find the pages with high bounce rates and making users not to stay on the page for long. • Avoid the thin and copy content and bring up fresh and eye-catchy content. • Ensure the fraction of anchor text on inbound links. You should not have more than 10% of your inbound links linking to the same name anchor text. • Keep an eye on the broken links on your website. You can use the broken link checker plugin to get better results. • Make certain that you have done no follow to all affiliate links. No unnecessary ads and information should be reflected on your website. •...

Know About the Types of Google Penalty

Nobody wants Google penalty. For an online business owner or blogger getting penalized is the worst nightmare. The consequences of getting a Google penalty can be distressing. This leads to sudden lost organic search visibility, traffic, and revenues. It can be tough to recover from the painful condition but not impossible. For Google penalty recovery of your website, firstly you should know about the reason of penalty. When you notice a sudden drop in rankings, possibly there are two major kinds of penalties you can get. First is the manual action from Google’s team and the algorithmic penalty is the other one. Manual action is performed by experts of Google team who evaluates the quality of the website and based on various factors report you as spam or penalize. When your website lacks E-A-T (Expertise, Authoritativeness, and Trust) your chances of getting Google penalty increase. For example, a medical site providing all kinds of medical information and advice for users, but not having real E-A-T, Google may place a filter causing a demotion to the site. To identify if your website is penalized by manual action, you can go to Google Webmaster Tools and check the latest warnings or notifications about the unnatural links. Manual penalties are easy to detect that algorithm penalty. Now, come to algorithm penalty. These are to worry about as can burn your rankings quickly without any notification and the source is likely Penguin or Panda. Penguin and panda are not the penalties; instead, they are the fantastic algorithms with unique learning mechanism of Google that works on a set of rules. They cause penalties...

Is SEO for Mobile Apps Essential for Organic Installs?

The answer is definitely YES. In last few years focus on the mobile-friendly website is grown that means the seo on getting apps indexed too. Now, it becomes important to focus on SEO for mobile apps also for improving visibility and get more organic installs. Mobile web search is expanding significance and can’t be overlooked by app developers and marketers. Your company now should have an app developed from the best App Developers Mumbai to stay ahead in the competition. Here, we can help you know how SEO is important for mobile apps So let’s begin with the beginning Attain position in app-specific search results There are several app stores available and the best way to get noticed is to make top position in the best app stores. This will make you visible among more users and organic installs. You can achieve this with right and attractive single Snippet and app packs. Single snippets are the brief extract or piece of information about an app flashes as a search result. So, choose punchy, easy-to-understand and effective snippet for your apps. Also, try to arise in app packs. App pack is a collection of apps flashes as a result of any app search query counting three or six apps. Consider the ranking aspects Professionals in Mobile Application Development Company in India provide best web development as well as SEO services. They take care of ASO to improve rankings of your apps in play store. The algorithm used by Google for suggesting and ranking the apps in the mobile SERPs is not the same uses to suggest and rank apps in...