Trendy Website Navigation Designs for Better Rankings

Don’t let the visitors lost in the maze. Choose the appropriate and handy website navigation design. One of the most important factors contributing to enhancing your search engine rankings of an e-commerce website is a deliberated navigation of it. Having a well-planned and well-designed website will help in reducing the bounce rate, increases clicks and boosts page view. A website with easy, informative and quick navigation helps customers to make better decisions that turn to perk up your sales. So, picking the right navigation design from the vast array is very important and it depends on the distinctive requirements of the particular website. Here are some trendy website navigation design options you can choose from – Mega menus Mega menus can be a good option as they appear different from the more common ones. This is better and useful for the websites having loads of inter-related items and options. This is because these expand wider with manifold pieces of content. Sticky navigation bars If you want your users to navigate and explore the website from anywhere on the pages, sticky navigation bars is your right choice. The sticky bars chase the users as they scroll. It helps them to be on the right path without getting misplaced. Responsive navigation menu Responsive website design is very common nowadays so why not responsive navigation menus. For e-commerce shopping cart or product page, you can use responsive sub-navigation menu that appears better on mobile devices. It makes more users shop and browses your website. Perk up their user-experience ultimately boosts your sales and popularity. Horizontal This is perhaps the most admired and...

Know About the Types of Google Penalty

Nobody wants Google penalty. For an online business owner or blogger getting penalized is the worst nightmare. The consequences of getting a Google penalty can be distressing. This leads to sudden lost organic search visibility, traffic, and revenues. It can be tough to recover from the painful condition but not impossible. For Google penalty recovery of your website, firstly you should know about the reason of penalty. When you notice a sudden drop in rankings, possibly there are two major kinds of penalties you can get. First is the manual action from Google’s team and the algorithmic penalty is the other one. Manual action is performed by experts of Google team who evaluates the quality of the website and based on various factors report you as spam or penalize. When your website lacks E-A-T (Expertise, Authoritativeness, and Trust) your chances of getting Google penalty increase. For example, a medical site providing all kinds of medical information and advice for users, but not having real E-A-T, Google may place a filter causing a demotion to the site. To identify if your website is penalized by manual action, you can go to Google Webmaster Tools and check the latest warnings or notifications about the unnatural links. Manual penalties are easy to detect that algorithm penalty. Now, come to algorithm penalty. These are to worry about as can burn your rankings quickly without any notification and the source is likely Penguin or Panda. Penguin and panda are not the penalties; instead, they are the fantastic algorithms with unique learning mechanism of Google that works on a set of rules. They cause penalties...

Gain Popularity with Facebook Marketing SEO Tips

Undoubtedly, social media marketing is playing a fantastic role in increasing sales of online businesses. It helps in improving brand loyalty, recognition among potential customers. With millions of users on-board, Facebook has gained the number one position for social media marketing. All happens as Facebook marketing also helps with SEO. But, many people think what exactly Facebook SEO can do for their business? Hiring Facebook Marketing Services Company in India is a good approach for gaining popularity and revenues you desire in a timely manner. Experts can help to convert leads into business, elevated conversion rates and superior ranks in SERP. Seospecialistsindia is the best company you can trust for accomplishing your entire Facebook marketing objectives. Facebook SEO can do a lot for your business and here are the tips you can apply in Facebook marketing SEO. Win the game with the best name To skyrocket brand awareness and overall growth, choose the best and attractive Facebook page name. It is the first step to optimize your Facebook page. Optimization of Page URL Your Facebook URL should be in matching with your product, business or brand name. It helps in better promotions, also ease individuals to memorize your brand or products. Keywords in about section Generally, people judge your brand through about pages. So, your about section should cover specific details and understanding including what, who, etc. about you and your brand. With targeted keywords in about, you can make your audience to find you effortlessly. So use relevant high traffic keywords. Share without fear Add complete business address and contact details. Many of us do not like this...

Tips to Buy a Splendid New Domain Name

Domain names have been at the vanguard of the digital world for businesses and personal for several years. Some think that – If you have a high-class and good-looking website and business, individuals will surely visit and you gain potential customers, correct? Well, not so sure and fast… Domain name is an imperative key aspect of any website as it makes or breaks the first impression. Moreover, it affects SEO and your brand image in the marketplace. Hence, it is important to give time and choose your new domain name for business wisely. With a perfect and fascinating domain name, you can attain long-term success and growth. No need to sweat, this can be easier if you follow some important tips like – Choose creative over standard Creative, catchy are the words you should think about while buying a new domain for your business, blog, etc. It is quite possible you have lots of competitors in your filed and to stand out from the crowd you need to think out of the box. So, instead of selecting generic terms go for something catchy and mind-blowing that makes sense and expressing your business idea. Keep it short and concise Try to choose a name between 6-14 characters because shorter is better in case of the domain name. Easy to read, spell and write Today’s generation is always in hurry. So make sure your domain name is easy to read and write. This will make your audience easily type and share on the social media platforms increasing your chances of getting more popularity. Your domain name should roll off the tips...

What Did Indians Search for in 2017?

It is always good to know what people are searching on Google and other portals. For the SEO professional it is crucial to understand trends and what is popular. It helps in understanding what works and what does not. Knowing the past trends also helps in predicting the future trends. Indians have taken to the internet as fish to water. In our country the internet usage is increasing gradually but surely. Day by day, more and more Indians are joining the internet as they hear about its popularity. According to some SEO analytical reports, by the beginning of the next decade more than half of India’s population would be accessing the internet. And they would be doing it not only on PCs, but also on smartphones, tablets, laptops and future mobile devices. Ask anybody what is their favorite search engine and they would reply Google. Yes, Google has been the primary search engine for searching anything on the wide web. Bing and Yahoo are also been used but their usage is not considerable. People joke that they only use these websites when Google is down for some reasons. So somebody who is interested in SEO would ask what did Indians search for in 2017? What caught their fancy? It would be an interesting read to know what goes in the minds of our country people. Let us find out some of the top searches which were revealed by analysts: 1) Bollywood This is an all time favourite. Indians can never get enough of Bollywood. I am sure everybody must have heard of this Indian movie industry. If somebody has...

Get Extra Business Edge With Local SEO

Just a decade or so back SEO was quite different. Whatever updates and changes that we see now in search engine rankings were absent few years back. The criteria for ranking on Google and other search engines has changed radically. During those times there was no difference between normal and local SEO. But today with changing business environments, search engines have become more specific and geographically narrow. And that’s how local SEO came into the picture. Ever heard of local SEO? What is local SEO and why is it important that your business know about it? Let me explain with some examples. Imagine you have unexpected guests in your house and you wish to take them out for dinner. You are mostly likely to search in Google for “restaurant + your locality”. You get a list of restaurants which are located geographically very close to your place. Or perhaps you got a job in a new city. You rented a flat in the new city and relocated there. Everything in the new location was strange for you. Now suppose you had an urgent need to visit a hospital. You immediately type in google “hospital near me”. Google spits out the complete list of hospitals which are near your house. This is what local SEO is all about. It can be defined as a branch of SEO which deals with search engine optimization of industries and businesses in a particular locality. It is optimizing your online content so local consumers can easily find you. It is more relevant for those who are interested in generating more customers in their immediate...