Do This to Improve your Click Through Rate Instantly

For many individuals, Google AdWords Campaign is very simple – Writing your adverts, adding some primary keywords, entering the required card details and watch the sales and inquiries begin coming in, right? Well not completely, as you need to do more… Unstructured or unmanaged AdWords account can be responsible for low click-through rates of your adverts that results in low or no traffic, enquiries or sales that you are expecting. To improve AdWords CTR and to perk up your Google AdWords traffic, follow these tips – Use all Kinds of Ad Extension To make your ad out of the box, use a complete range of extensions as this would upsurge the size of your ads. Additionally, this will make them appear more pleasant and relevant improving the click-through rate. Some of the extensions you can use are – Sitelink Ad Extensions Call Extensions Structured Snippet Extensions Callout Extensions Price Extensions Message Extensions Location Extensions, etc. Write Convincing Advert Copy Very easy to hear, but requires time and efforts because unless you do not write the best and engaging adverts including strong calls to action your advert performance will be common. You can experiment in this by seeing competitors’ adverts. Use Target Keywords in Adverts Your CTRs will be poor if you are not incorporating the targeted keywords in adverts. Comprise the target keyword in the headline and also in the ad copy and yet again in the present URL for better results. Title Capitalization in Your Adverts is Beneficial With the use of title case in the advert, you can make it look more impressive and it is also...

Know the Latest Website Development Trends

With the constant innovation and increasing crave for new things among users, the fight to build better digital experiences is getting tougher. It becomes essential to make the digital things filled with fun, information, engaging and intuitive. For attaining success on the web your content should have to be accessible all over, in instantaneous, and, of course, on mobile devices. Some latest website development trends are discussed here that you can incorporate into your website design and development to be in the winning race. Single Page Designs Yes, with the lack of time and abundant choices on the web, people love to get more info in less time. Many developers are now using single page design to provide concise and all-inclusive knowledge to the visitors of their work on a single page. Mobile Friendly Designs Mobile friendly designs are not a new term but growing excessively with time. Earlier developers were making the desktop website design to look good on mobiles. Now the scene is constantly changing as the user expectations are growing the developers prefer to make the responsive design for mobiles first and making it compatible for desktops. A Rise in Push Notification Push notifications are certainly becoming high-flying, and at present, several sites are now incorporating them into their designs. Basically, push notifications to offer a way for sites to inform you about the availability of the new content without entailing you to check your email or browse to the website. These are great in terms of engagement, specifically when activated for mobile devices. Artificial Intelligence When it comes to high technologies, AI is the most...

9 Mistakes to Avoid for Superior Website Navigation Design

Combination of several elements makes a better website. Good website navigation design is one of them. An unorganized or poorly built navigation can hurt the rankings and increases visitors to leave the site quickly. Some websites with good content also suffer due to some simple navigation mistakes. With some simple and easy changes, you can make a better navigation. Here are some mistakes you can avoid to enhance your website navigation efficiently. Having too many options or very fewer options Yes! It’s true. Your website should appear transparent to the visitors. Try to limit the options to seven as so many options can simply confuse them and decreases their interest. As a result, they leave the page even you have best for them. On the other hand to be safe so not remove important options from the bar as this will not help visitors in any way. Subheadings are also time-consuming for users so choose wisely and important things first. Meaningless or common headings and labels Keeping common headings like ‘products’ or ‘services’ is not providing any specific information to the customers. Instead, you can use ‘used cars’ or ‘weight loss tea’ or ‘web designing services’. Such headings and labels provide an exact idea about what is inside the page helping them to save time and get what they are looking for easily. Manifold main navigation areas Having more navigation bars on the sides or below the main navigation area can be more confusing and let users leave the site. It appears less appealing and distracting to users. If necessary use the additional navigation – • Local navigation links...

Know About the Types of Google Penalty

Nobody wants Google penalty. For an online business owner or blogger getting penalized is the worst nightmare. The consequences of getting a Google penalty can be distressing. This leads to sudden lost organic search visibility, traffic, and revenues. It can be tough to recover from the painful condition but not impossible. For Google penalty recovery of your website, firstly you should know about the reason of penalty. When you notice a sudden drop in rankings, possibly there are two major kinds of penalties you can get. First is the manual action from Google’s team and the algorithmic penalty is the other one. Manual action is performed by experts of Google team who evaluates the quality of the website and based on various factors report you as spam or penalize. When your website lacks E-A-T (Expertise, Authoritativeness, and Trust) your chances of getting Google penalty increase. For example, a medical site providing all kinds of medical information and advice for users, but not having real E-A-T, Google may place a filter causing a demotion to the site. To identify if your website is penalized by manual action, you can go to Google Webmaster Tools and check the latest warnings or notifications about the unnatural links. Manual penalties are easy to detect that algorithm penalty. Now, come to algorithm penalty. These are to worry about as can burn your rankings quickly without any notification and the source is likely Penguin or Panda. Penguin and panda are not the penalties; instead, they are the fantastic algorithms with unique learning mechanism of Google that works on a set of rules. They cause penalties...

Marketing Your Resort Through SEO

I have been to a beautiful resort which lies on a scenic hill station. I got to know it from a friend who had visited it the previous year. This resort has all the necessities a tourist could wish for. It has a beautiful valley view, delicious food, 24 hours prompt room service, and clean and hygienic interiors. Even the rates are affordable. There is one problem though. When you search on google, this resort can be found on the 4th page. It is as good as being invisible from the SEO point of view. In a way it was good for me that the resort was on the 4th page. More down the search results meant less crowds, less expensive, and more freedom. But if there are similar good resorts and hotels which come on the bottom of search results, I may not be able to find them. This way I would be missing a lot in form of variety and choices. Some resorts and hotels are far away from civilization based at isolated locations. Could this be the reason they are unaware of SEO, web traffic, rankings and stuff like that? Right now, I do not know the answer. But I am going to find out. Somehow I consider it my moral duty to make them aware that there are scores and scores of people searching for them. These people are from far away places and want to visit these resorts and beautiful locations. Resorts, such as the one I mentioned above, should make themselves ‘findable’ by incorporating the appropriate basic SEO tactics on their websites. What...

The Mobile Revolution: SEO for Mobile

More than a decade back people waiting at public places were either found reading newspapers, or talking with somebody, or just staring around. There was one gadget which had still not made its appearance then–the ubiquitous mobile phone. But in the present day, wherever you look around in a public place you are most likely to see people staring into their mobile phones. Either they are checking their emails, or reading something on the net, or maybe just giggling at some joke on whatsapp. The mobile has captured everybody’s hearts and therefore their lives. According to one media report, in 2017 there are around 300 million smartphone users in India. If this report is accurate, very soon half of India’s population would be using smartphones in the near future. What does it mean for businesses and website owners? It means more and more people are getting on the mobile and their everyday use is increasing rapidly. It also means a huge portion of customers would be accessing products and commercial websites through mobile smartphones. Hence, it is logical to take into account SEO and user experience for mobiles. Mobilegeddon–The Google Mobile Friendly Update Some time back in 2015 we saw how Google took into account mobile experience by launching Mobilegeddon. This SEO algorithm took into account the user-friendliness of websites on smartphones and other mobile devices. Websites which looked better on PCs as well as on mobiles were given priority in search results. Whether or not this had a huge impact is irrelevant. The point to note is Google too is placing increasing emphasis on how consumers are efficiently...