9 Mistakes to Avoid for Superior Website Navigation Design

Combination of several elements makes a better website. Good website navigation design is one of them. An unorganized or poorly built navigation can hurt the rankings and increases visitors to leave the site quickly. Some websites with good content also suffer due to some simple navigation mistakes. With some simple and easy changes, you can make a better navigation. Here are some mistakes you can avoid to enhance your website navigation efficiently. Having too many options or very fewer options Yes! It’s true. Your website should appear transparent to the visitors. Try to limit the options to seven as so many options can simply confuse them and decreases their interest. As a result, they leave the page even you have best for them. On the other hand to be safe so not remove important options from the bar as this will not help visitors in any way. Subheadings are also time-consuming for users so choose wisely and important things first. Meaningless or common headings and labels Keeping common headings like ‘products’ or ‘services’ is not providing any specific information to the customers. Instead, you can use ‘used cars’ or ‘weight loss tea’ or ‘web designing services’. Such headings and labels provide an exact idea about what is inside the page helping them to save time and get what they are looking for easily. Manifold main navigation areas Having more navigation bars on the sides or below the main navigation area can be more confusing and let users leave the site. It appears less appealing and distracting to users. If necessary use the additional navigation – • Local navigation links...

Important Social Media Platforms for Your Online Business

All set, to start your dream business! Finally, all the admin things and process are done accurately place. With all the profoundly perceptive of your new startup and coming brand identity, now it’s time to enlighten the world about your business in a fruitful way. With the blessing of evolving marketing tools and platforms, it becomes easier to have direct access to your target audience. Today, there are several social media platforms and Social Media Marketing Company in Mumbai that can help you connect with your audience in meaningful interaction aiding you in establishing your brand in their minds and hearts. To gain long-term benefits of social media you need to heed to the latest technologies and marketing methodologies. Make sure you have a strong and engaging command over social media to perk up your business. Some easy to use and effective social media platforms you can add in your marketing toolbox are – Facebook One of the most common and highly used platforms that offers target digital advertising platform making you to easily reach a diverse range of audiences. Here, you get people from different age groups and all genders so it simplifies your work of getting the right audience. Facebook’s e-commerce integration is a plus for businesses. Professional Facebook Marketing Services Company in India can help your potential users to easily reach you and your online store in just a few clicks. So, you can increase your numbers and brand popularity with Facebook. Instagram Another promising social media platform for businesses in 2018 is Instagram. This platform assists you to abolish clutter, highlighting your goods and services in an...

Important Tips about SEO for Humans

When it comes to SEO; keywords, rankings, strategies, traffic, link building, target audience, content and so many such words start flowing in mind. We put a lot of efforts, strategies, and skills to improve the social presence of our website. But, the point to consider is, are we doing it in the right way. From decades, we are talking about user-focused SEO strategies, when it comes to SE, but how many of us are actually able to use Professional Organic SEO Services and right strategies to attain the desired results. Essentially, we are required to target two groups to come up in the top rankings, i.e. the search engine robots like Google and Yahoo, and the humans. We have to maintain a balance to gratify both groups. Effective SEO is concerned to create connections with the targeted audience as connections are what fuel your growth. Without the right connections, there can be no leads, traffic, sales, profits, etc. For attaining desirable results making lasting connections, defining the right audience and creating a strategy accordingly is important. On the web, everything is not for everyone. Different businesses have different targeted audiences and users. Based on your targeted audience create fruitful, attractive and interesting content. For better results, try to couple the human side of requirements, wishes, and desires with the logical side of search engine functionality. This will surely aid in boosting the revenue and user relationships. For the human, make your website content-rich, engaging, attractive and helpful. It should look good in addition to provide them what they are looking for. To help the search engine robots understand your...

What Did Indians Search for in 2017?

It is always good to know what people are searching on Google and other portals. For the SEO professional it is crucial to understand trends and what is popular. It helps in understanding what works and what does not. Knowing the past trends also helps in predicting the future trends. Indians have taken to the internet as fish to water. In our country the internet usage is increasing gradually but surely. Day by day, more and more Indians are joining the internet as they hear about its popularity. According to some SEO analytical reports, by the beginning of the next decade more than half of India’s population would be accessing the internet. And they would be doing it not only on PCs, but also on smartphones, tablets, laptops and future mobile devices. Ask anybody what is their favorite search engine and they would reply Google. Yes, Google has been the primary search engine for searching anything on the wide web. Bing and Yahoo are also been used but their usage is not considerable. People joke that they only use these websites when Google is down for some reasons. So somebody who is interested in SEO would ask what did Indians search for in 2017? What caught their fancy? It would be an interesting read to know what goes in the minds of our country people. Let us find out some of the top searches which were revealed by analysts: 1) Bollywood This is an all time favourite. Indians can never get enough of Bollywood. I am sure everybody must have heard of this Indian movie industry. If somebody has...

SEO Mistakes: Avoid Being Kicked Out By Search Engines

Search Engine Optimization or SEO is the technique to get ahead of others in the rankings of search engines such as Google, Bing, or Yahoo. There is no doubt that SEO is really vital for websites to earn traffic. Organizations invest a lot of time, effort, and money to get their websites optimized for search engines. But is it possible they could be doing just the opposite? Are they committing SEO mistakes which are pushing them down rather than up the rankings of search engines? Check out if you are making the following mistakes: 1) Content is King: If you have low-quality, crappy content on your website, then it is time to say bye bye to your SEO rankings. That is because search engines hold content with high regard. If your content is bad, your rankings are going to be bad. How to enhance the content on your website? Make sure it is informative and provides appropriate knowledge to your readers. More words the better. Ideally it should be beyond 600 words touching around 1000 words. It should be grammatically correct with proper sentence construction, no spelling mistakes, right usage of punctuation etc. Readers would not stay long on a page which is poorly written. People would avoid linking to your website if they see poor content. 2) Plagiarized content: Content on your website or blog should be unique and not copied from elsewhere. Using plagiarized or duplicate content is one of the worst SEO mistakes one can make. Also  two different pages on the same website should not have the same content. This is a big no-no for...

Obvious SEO Tips and Tricks Which You Miss

From the heading you can understand that this article is about SEO tips and tricks. When you begin an article it is mandatory to define the topic. But the word SEO has become so popular nowadays that I am feeling silly to define it. It is like doing a cooking show and trying to explain what a gas stove is. So I am going to skip telling you what SEO means and straightaway go to some obvious tips and tricks to help search engines prioritize your webpage. Though they are obvious, people tend to overlook them again and again. The reason could be that they come to know some latest SEO techniques and choose to ignore the old ideas. Whatever the reasons, you just cannot do away with some basic stuff to get your blog to rank on the first page. 1) Content is the king: Though this is an obvious SEO method, users are misusing it or have not understood the fundamentals. I cannot overemphasize the importance of content. This is one of the crucial factors to help search engines locate you. But beware, do not write for search engines. If you do, your article will appear a mess, unworthy of reading. If you write with the reader in mind you will create a truly engaging article. People will flock to your blog or website, if you provide them with useful information. Don’t write content which looks like it is meant for robots or automatons. Keep your primary consumer in mind and you would surely come up with great content. Your goal is to not only entertain the...