Tips to Improve E-Commerce User Engagement Efficiently

User engagement is a very common term among the businesses, but it’s very crucial when it’s come digital marketing. Focus on user engagement is a must for better business online. Presently, we all know people use different types of devices for doing something and also switch between them while purchasing. For helping the customers from beginning to end, it is important to provide information they require for forming a better relationship with your business. To earn their trust and win from competitors, better user engagement and experience is important. And, to improve your e-commerce user engagement follow the tips – Share Valuable Content ‘Sharing is caring’. Share the valuable information can be a good idea for better content. Many of us are afraid of getting our ideas stolen by others but remember you are master in your task. So, share without fear and let your users understand you more and fall for you for their online shopping. Navigation is Imperative Keep the navigation intuitive and attractive as many people think that the cornerstone of any website has to be superior website navigation design. A great navigation can reflect a great impact on increasing your user engagement. With difficult or confusing navigation, people may get annoyed and leave the page even if you have the best content and products for them. Cover Multiple Vendors and the Entire Platforms As we know people use different devices, your website should be good and well-functioning for all devices. Outsourcing the assortment of vendors is great as it makes it potential for you to enhance all that you are performing in-house, lacking the requirement...

Best SEO Strategies for Deleted or Withdrawn Business Products Online

Surfing an online website to buy some new dresses, selected the best one suiting your size and budgets, now you click on to buy the product but found that the website does not have that product anymore. Disappointed right! The same your users may feel when they land to your business website page with discontinued or deleted product. This can be a inadequate and annoying user experience. So, here are some effective SEO strategies you can follow to let your users not to use redirection experience disappointment while using your e-commerce website. Use redirection for Deleted Product’s class Page. You can use ‘A 301 redirect’ for better SEO for you deleted or unavailable items on your website. it would increase the ranking in the category pages. Additionally, it will decrease the chances of making users go back and visiting your competitors’ website. You can also point the redirection to a highly relevant or similar product manually. It will give you a high conversion rate and also keep the customers engaged in getting better options than what they want. It also lets you direct the flow of social metrics and Google rankings from product to another. As a result, you can be in better positions in SERPs for long with any loss. Another way is to simply use Custom 404 Page. An error page will well inform your users that the product is no more available on your site. But, along with this, you can provide a search box for finding the relevant items. Also, provide the information about the deleted product like the reason for deletion or when it...
Black Hat SEO Tricks That You Should Stop Using Right Away

Black Hat SEO Tricks That You Should Stop Using Right Away

Lot of search engine optimization techniques that were used few years ago are considered to be black hat techniques now. If you have not updated yourself regarding the current SEO techniques then chances are you might be using some unethical techniques and are thus not able to bring your website on the first page of Google. The algorithm of Google fights back these unethical black hat SEO methods and penalizes your website. Following is a list of black hat SEO tricks that you need to stop: 1. Avoid irrelevant keywords, keywords stacking and keywords stuffing Do not add irrelevant keywords to get extra page hits. Always keep the content focused on a specific topic so that users find exactly what they are searching for. Never repeat keywords over and over in one sentence or image alt text. Write sentence that makes sense with reasonable density of keywords. Instead of endlessly repeating keywords, use semantically related words. 2. Hidden text, tiny text and hidden links Do not make the text the same color as the background, put illegible text at the bottom of the page or format images or text that are visually undetectable as links. Always write content that can be read easily. Contrast the text with the color of background and make the links apparent. 3. Gateway pages or doorway pages Stop haphazardly stuffing phrases with prime goal to achieve high ranking and then redirect visitors to a separate page automatically. Create content rich landing pages and information pages for humans. 4. Cloaking Do not present search engines with one set of content and site visitors with another....