Every business needs SEO irrespective of its size. It is essential to optimize your website to stay ahead of your competition. There are various free tools available to solve your SEO needs. Here is a list of SEO tools that every small business should use.
1. Keyword Planner
Keyword planner is used to determine the basic keywords needed for SEO. It is like a workshop which is used to build new or expand the existing keyword lists. By using this planner, you can get historical statistics, search for keyword ideas, and check how a list of keywords can perform. It even creates a new list of keywords by compiling several lists of keywords together.
2. Google Trends
Google trends is used to find out trending phrase and trending keywords in Google. It uses real time searches to help you estimate consumer search behaviour. To boost your marketing strategy, you can use it by combining it with keyword planner. It helps in competitive comparison.
3. Page Speed Insights
Your website should load faster to get high ranking in SEO. This is because Google considers the speed of website while ranking it. Page Speed Insights allows you to plug in the URL of your website to get a website speed score from Google. It also provides you with recommendation on how to reduce the load time of your website.
Mozbar is a very useful browser plug in which allows you to check the competitive environment of SEO for ranking opportunity.
Yoast helps in installing the key optimization and SEO metadata without any need for technical skills. The plugin is written to enhance your website’s SEO in all aspects. This SEO plugin takes care of all the technical optimization and focuses on your articles. You just need to ensure that you use focus keywords everywhere.
6. Google’s Ad Preview
This is used to check the accurate keyword ranking on Google. You can select any geography and language to check how your website performs on Google. Ad preview tool removes the personalization factor so that you get more accurate search results.
7. Webmaster Tools
This tool provides a detailed report of your pages’ visibility in Google. All you need is to set up your website on the webmaster tools to submit your sitemap. You also get access to SEO keyword data along with other advanced features of webmasters.
Soovle is a customizable search tool and works by pulling together the suggestions from around 15 search engines. This includes search results from Google, Bing, Yahoo, Amazon, YouTube, Wikipedia etc.
9. Open Site Explorer
This tool is used to view the domain authority of any website on the internet. You can do comparison of multiple competitors. Also lot of valuable backlink data can be found for using in link building strategy.
10. SEO Quake
SEO quake is a very handy and popular SEO tool used in all browsers. It helps in obtaining the data of any website for a wide range of parameters. This includes page rank, Alexa, Google index etc. It has a parameter that highlights no-follow links.